The Silence Between Meetings
Free WiFi on a train is a lie - but an hour unplugged is a gift. Why leaders need purposeful silence to join the dots.
•3 min read•
LeadershipProductivity
Building systems.Building teams.Joining the dots.
Hi, I'm Matt Asbury. I lead engineering teams, build software, and write about technology, leadership, and making sense of complexity.
Writing
All posts →The Pendulum Swings: Build vs. Buy in the Age of GenAI
For decades the software industry shifted from build to buy. GenAI tooling is quietly pushing the pendulum back — but what does that mean for SaaS platforms and the organisations choosing to build?
•8 min read•
AIStrategySoftware Engineering
12:41am and Five More Minutes: Flow State in the Age of GenAI
Flow state used to come from the act of writing code. Now it comes from the speed at which ideas become reality. What changes when experimentation is only limited by the speed of thought?
•5 min read•
AIDevelopmentProductivity
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In Progress
Park It
ADHD-friendly tasks and focus on iOS
A native SwiftUI task app for ADHD and neurodivergent workflows: quick capture, one-at-a-time triage, focus sessions with Live Activities on the Lock Screen and Dynamic Island, and sensory controls—built without guilt-first framing.
Solo developer•Apr 2026 - Present
SwiftSwiftUISwiftDataActivityKit+1 more
Live
Markwell
A minimal markdown viewer for macOS with Mermaid diagram support
A minimal .md reader for macOS: open a file or pick from Recent, read in a large panel. Mermaid diagrams in code blocks are rendered automatically. No accounts, no extras. Built as an open source project in a single day using Cursor.
Solo Developer, AI Assisted•Feb 2026 - Present
ElectronJavaScriptmarkedMermaid+2 more
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I'm always interested in hearing about new opportunities, collaborations, or just chatting about technology and leadership.
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