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Matt Asbury
Matt Asbury

Hi, I'm Matt Asbury

I'm an experienced software engineering leader, mentor, and writer with a passion for building great teams and exploring the intersection of technology and leadership.

When I'm not writing code or leading engineering teams, you'll find me writing about tech and leadership, or tackling the next challenge - whether that's in the gym or in life.

Professional Background

With years of experience in software engineering and leadership, I've had the privilege of building and scaling engineering teams across various industries. My approach to leadership emphasises mentorship, fostering a culture of continuous learning, and empowering teams to deliver impactful solutions.

I believe that great engineering is as much about people as it is about technology. Whether it's architecting scalable systems, implementing best practices, or creating environments where engineers can thrive, I'm driven by the challenge of solving complex problems with thoughtful, collaborative approaches.

Career

A journey from individual contributor to engineering leader — each role a step further into building teams, culture, and technology that lasts.

  1. MI

    miso

    Lead Engineer

    2013 – 2016
  2. AR

    Arden University

    Engineering Manager

    2016 – 2018
  3. 383

    383 Project

    Head of Engineering

    2018 – 2020
  4. GS

    Gymshark

    Head of Frontend Engineering

    2020 – 2025
  5. LE

    Lendable

    Senior EM

    2025 – PresentCurrent

Public Speaking

I enjoy sharing insights and experiences through various platforms. Here are some of my recent appearances:

Podcast

Lonelineness in Leadership

Discussing one of the unexpected challenges of leadership in loneliness.

View

Beyond Work

When I'm not immersed in code or leadership, I'm a family man with a curious mind and a love for challenges. I love to push myself physically and mentally to see what I'm capable of.

I believe in staying curious, exploring new technologies, and never taking myself too seriously. Whether it's experimenting with the latest AI tools, diving into a new framework, or just having a good laugh, I try to approach life with the same enthusiasm I bring to my work.

Let's Connect

I'm always open to interesting conversations and opportunities. Whether you're interested in podcast sponsorships, writing collaborations, or public speaking opportunities, I'd love to hear from you.

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